Small Business Saturday - Viva La Vegan Clothing..........

I am a mahoosive supporter of local small businesses and try where ever possible to shop within my local community. I am a very lucky girly and have been adopted by Gods green county itself, Yorkshire. Meaning I am spoilt for choice when it comes to small local businesses. However I do know from literary bestsellers to the latest gadgets, there is no denying that the internet makes it far easier to compare the price of shopping. But the tide is turning and buying locally is the message behind Small Business Saturday.

 

And there are plenty of reasons why it is worth going local to support small business Saturday –

 

1. Your spending will boost the local economy

Research on spending by local authorities shows that for every £1 spent with a small or medium-sized business 63p stayed in the local economy, compared to 40p with a larger business.

 

2. It is the ethical choice

Buying out-of-season produce, like strawberries in December, lowers your eco-credentials. As does eating veggies and breads that have been flown halfway round the world or wrapped in layers of plastic. When you shop at local bakers, farm shops and green grocers, it is likely that a decent percentage of the produce has had a short field-to-fork journey. Along with supporting local businesses, it means the food is likely to contain more nutrients and have less packaging.

 

3. They sell quirky, one-off gifts

Independent shops often stock items which are made locally and aren't available elsewhere: buy a dress by a fledgling designer and there is little chance of turning up to the office Christmas party wearing the same as someone else.

 

4. You can help build communities

Bookshops, cafes and craft shops often drum up custom by hosting events, from book groups to knitting clubs and children's events. If the businesses are not supported, the local groups tend to disappear too.

 

5. You might get a better deal or some good advice

Local bakers throw in extra bagels for regulars; grocers give informal 10% discounts; and market stall holders are prepared to negotiate on prices. Independent retailers can use their discretion to reward regular custom, and it can mean you get discounts on the items you actually want to buy, rather than being tempted by multi-buy offers in the big chains.

 

So because I am passionate about supporting small businesses and I am an action speaks louder than words kinda gal, every Saturday I will be bigging up my local favourite business in aid of small business Saturday! So with no further ado, let me introduce Jay Charlton of  Viva La Vegan  -  Founder, Owner, Designer and Vegan.

 

A fashion & graphics designer for many of the UK and International high-street brands for over 14 years, I love to play with colour, texture and clothes that make a statement. Spending many vibrant years abroad hands-on living and breathing fashion, travelling the world with my job for sourcing and meetings.

 

I slowly became aware of, and disheartened by the darker side of the industry and the trend for disposable fast-fashion which goes against many of my own feelings of how we should treat the earth, her resources and her people.

 

Vegetarian from an early age I became vegan a couple of years ago after watching Gary's infamous speech on intensive farming. Until then, I hadn't known what dairy animals actually went through.

Suddenly the idea of my favourite halloumi cheese didn't feel so good, I made the switch and have truly never looked back.

 

Sunshine and good fortune brought me to Tel-Aviv, I was surrounded by fire-bellied, passionate animal rights supporters, vegans and vegetarians and eco-enthusiasts who believe that we need to bring about positive change by owning our own actions and walking the talk.

This desire to make a difference was infectious.... One vivid dream , an inspired night of frantic sketching and the seeds of Viva La Vegan were sewn.

 

Born from our love for animals, a want to positively promote veganism & do our bit for our planet while looking good as we do so.

 

Our team at VLV are a committed bunch of vegans, vegetarians and eco ambassadors. No stereotypes here just a love of style and contemporary fashion. We make clothes that look and feel great without compromising our ideals.

 

'Go Green' is the new black, compassion the new life-style fashion that's more than a trend. Wear it well.